River Island River Island

River Island:
E-Commerce Platform, Desktop & Mobile

Role

UX Designer
Feb 22 - May 23

Tools

Figma, Protopie, UserZoom, ContentSquare, Dovetail, Notion, Confluence, ZeroHeight, Miro, Trello, Jira

What I do

The Transact Tribe mission is to provide a frictionless, informative and simple experience to see customers through their purchase and beyond. To do this, I engaged with users at multiple stages of each initiative was a must - in order to keep them at the center of focus always.

Throughout all of my projects, I have worked cross-functionally with Product, User Research, Data & Insight, Content Design, Design System and Engineering teams.

Impact
  • Increased user awareness of the Take Back Scheme.
  • Improved work flow of Fraud and Customer Service teams through redesigning an internal business tool.
  • Advocated for the need of Guest Checkout, worked on the end to end discovery research and design of the Guest Checkout journey.
  • Worked with Stripe on checkout platform migration and design of components.
  • Raised awareness of the importance of dark mode and accessibility within marketing and service emails.
Case Studies

Some of these projects are under NDA. A comprehensive showcase of my River Island case studies can be presented during interviews.
For more information, please contact me directly via email at info.domseyi@gmail.com

Take Back

Take Back Scheme
Discovery and research into River Island’s online clothes recycling scheme to increase user awareness.

Guest Checkout

Guest Checkout
Introducing a guest checkout for web users to remove friction from the checkout journey during the sign up step.

Notifications

Notifications
A non-intrusive notification system for users.

Order Backbone

Order Backbone
Redesigning an internal business tool to improve layout of data, so users can carry out tasks with speed and ease.

Wishlist

Wishlist
Redesigning the wishlist/favourites experience to improve usability, increase engagement and inspire the customer.